NEW YORK, NY – March 7, 2012 – On Monday, The Weinstein Company (TWC) ran a highly successful campaign on Twitter to drive awareness around the issue of bullying in the United States. The #BullyMovie effort, inspired by the film BULLY, which will be in theaters on March 30, resulted in a significant spike in conversation around the issue of bullying and a massive 100x increase in conversation about the film on Twitter.